Search Engine Optimization (SEO) is crucial for improving your website’s visibility on Google. While premium tools offer advanced features, many free Google SEO tools can help you optimize your site without breaking the bank. This article explores the best free tools available, their key features, and how to use them effectively.

Why Use Free Google SEO Tools?

Before diving into the tools, it’s essential to understand why free SEO tools are valuable:

• Cost-effective: Ideal for startups, bloggers, and small businesses with limited budgets.
• Beginner-friendly: Most free tools have intuitive interfaces, making them accessible to SEO newcomers.
• Essential insights: They provide critical data like keyword rankings, backlinks, and site performance.

Now, let’s explore the top free Google SEO tools.

1. Google Search Console (GSC)

Google Search Console is a must-have for any website owner. It provides direct insights from Google on how your site performs in search results.

Key Features:

• Indexing status: Check which pages Google has indexed.
• Search queries: See what keywords drive traffic to your site.
• Mobile usability: Identify mobile-friendliness issues.
• Security alerts: Get notified of hacking or malware threats.

How to Use It:

Submit your sitemap, monitor crawl errors, and optimize for mobile to improve rankings.

2. Google Analytics

While not strictly an SEO tool, Google Analytics helps track user behavior, which indirectly impacts SEO.

Key Features:

• Traffic sources: Identify where visitors come from (organic, social, direct).
• Bounce rate: High bounce rates may indicate poor content or UX.
• Page speed: Slow pages hurt rankings—use this data to optimize.

How to Use It:

Analyze top-performing pages and replicate their success across your site.

3. Google Keyword Planner

A free tool under Google Ads, Keyword Planner helps find relevant keywords for your content.

Key Features:

• Keyword suggestions: Discover high-volume, low-competition terms.
• Search volume: Estimate how often keywords are searched.
• Competition level: Gauge how hard it is to rank for a keyword.

How to Use It:

Use it to refine your content strategy by targeting keywords with high potential.

4. Google PageSpeed Insights

Site speed is a ranking factor, and Google PageSpeed Insights helps you optimize it.

Key Features:

• Performance score: Rates your site’s speed (0-100).
• Optimization suggestions: Offers actionable tips like compressing images or leveraging browser caching.

How to Use It:

Implement recommended fixes to improve load times and user experience.

5. Google Trends

Google Trends reveals keyword popularity over time, helping you capitalize on trends.

Key Features:

• Trend analysis: See if a keyword is rising or declining.
• Regional interest: Identify where a keyword is most popular.

How to Use It:

Create content around trending topics to attract more traffic.

6. Google Structured Data Testing Tool

Structured data helps search engines understand your content better. This tool validates your markup.

Key Features:

• Error detection: Finds issues in schema markup.
• Preview feature: Shows how rich snippets will appear.

How to Use It:

Fix errors to enhance your chances of getting rich results.

7. Google Mobile-Friendly Test

With mobile-first indexing, ensuring your site is mobile-friendly is critical.

Key Features:

• Mobile compatibility check: Confirms if your site meets Google’s standards.
• Issues report: Highlights problems like small text or unplayable content.

How to Use It:

Optimize responsive design and fix flagged issues.

8. AnswerThePublic

While not a Google tool, AnswerThePublic leverages Google’s autocomplete to generate content ideas.

Key Features:

• Question-based keywords: Reveals what users are asking.
• Visual data maps: Helps brainstorm content topics.

How to Use It:

Create FAQ-style content targeting user queries.

9. Ubersuggest (Free Version)

Neil Patel’s Ubersuggest offers a limited free plan with valuable SEO insights.

Key Features:

• Keyword research: Provides volume and difficulty metrics.
• Backlink analysis: Shows referring domains.

How to Use It:

Identify low-competition keywords and track backlinks.

10. Screaming Frog SEO Spider (Free Version)

A powerful crawler, the free version of Screaming Frog analyzes up to 500 URLs.

Key Features:

• Technical SEO audit: Finds broken links, duplicate content, and missing meta tags.
• Site structure analysis: Helps improve internal linking.

How to Use It:

Run regular crawls to fix technical issues.

Final Tips for Using Free Google SEO Tools

• Combine tools: Use multiple tools for a comprehensive SEO strategy.
• Monitor regularly: SEO is ongoing—track changes and adjust tactics.
• Focus on UX: Google prioritizes user experience, so ensure your site is fast and easy to navigate.

By leveraging these free Google SEO tools, you can enhance your website’s performance without spending a dime. Whether you’re a beginner or an experienced marketer, these tools provide the insights needed to climb the search rankings.

In today’s digital landscape, local SEO is a game-changer for businesses aiming to attract nearby customers. One of the most powerful tools for enhancing local search rankings is Google My Business (GMB). By leveraging GMB’s suite of features, businesses can improve their online presence, drive more foot traffic, and increase conversions. This article explores the essential Google My Business tools for SEO and how to use them effectively.

Why Google My Business Matters for SEO

Before diving into the tools, it’s crucial to understand why GMB is indispensable for local SEO. Google prioritizes businesses with complete, accurate, and optimized GMB profiles in local search results. A well-maintained profile can:

• Increase visibility in Google’s Local Pack (the top three local business listings).
• Improve click-through rates (CTR) with rich snippets like ratings, photos, and business hours.
• Enhance trust and credibility through customer reviews and verified business information.

Now, let’s explore the key GMB tools that can supercharge your SEO efforts.

1. Business Profile Optimization

A fully optimized Google Business Profile is the foundation of local SEO. Here’s how to maximize its potential:

• Business Name, Address, and Phone (NAP): Ensure consistency across all platforms. Inaccuracies can hurt rankings.
• Categories: Select the most relevant primary and secondary categories to help Google understand your business.
• Business Description: Use natural language with relevant keywords (e.g., “best coffee shop in [city]”) but avoid stuffing.
• Attributes: Highlight unique features like “wheelchair accessible,” “free Wi-Fi,” or “women-owned.”

Pro Tip: Regularly update your profile to reflect changes in operations, such as holiday hours or new services.

2. Google Posts for Engagement

Google Posts allow businesses to share updates, promotions, and events directly on their GMB profile. These posts appear in search results and can:

• Drive immediate traffic with call-to-action buttons (e.g., “Book Now,” “Learn More”).
• Improve freshness signals, which Google favors in rankings.
• Showcase seasonal offers or events to attract local customers.

Best Practice: Post at least once a week to keep your profile active and engaging.

3. Customer Reviews and Responses

Reviews are a critical ranking factor for local SEO. A high volume of positive reviews can:

• Boost local search rankings by signaling trustworthiness to Google.
• Increase conversion rates, as 88% of consumers trust online reviews as much as personal recommendations.

How to Leverage Reviews:

• Encourage satisfied customers to leave reviews (without incentivizing them, which violates Google’s policies).
• Respond professionally to all reviews—positive or negative—to show engagement.

4. Q&A Section for Customer Interaction

The Q&A feature on GMB lets potential customers ask questions publicly. Proactively answering these can:

• Improve user experience by providing quick, accurate information.
• Prevent misinformation from incorrect user-generated answers.

Tip: Seed the section with common FAQs (e.g., “Do you offer vegan options?”) and answer them promptly.

5. Insights and Performance Metrics

GMB Insights provides valuable data on how customers find and interact with your listing. Key metrics include:

• Search Queries: See which terms users type to find your business.
• Customer Actions: Track calls, website visits, and direction requests.
• Photo Views: Identify which images attract the most engagement.

Actionable Insight: Use this data to refine your SEO strategy—for example, optimizing for high-performing keywords.

6. Photos and Virtual Tours

High-quality photos and virtual tours significantly impact user engagement. Businesses with images receive:

• 42% more requests for directions than those without.
• 35% higher click-through rates to their websites.

Best Practices:

• Upload a mix of professional and candid shots (e.g., storefront, team, products).
• Use descriptive filenames (e.g., “cozy-interior-[business-name].jpg”) for SEO benefits.

7. Messaging for Real-Time Communication

The GMB messaging feature allows customers to contact businesses directly via Google Search or Maps. Benefits include:

• Higher conversion rates from instant responses.
• Improved customer satisfaction by resolving queries quickly.

Note: Enable messaging only if you can respond promptly to avoid frustrating potential customers.

8. Product and Service Listings

For e-commerce or service-based businesses, adding products/services directly to GMB can:

• Enhance visibility in relevant searches.
• Provide a seamless shopping experience with direct links to purchase.

Example: A bakery can list “custom birthday cakes” with pricing and photos.

9. Booking and Appointment Links

Integrating booking tools (e.g., Google Reservations, third-party apps) simplifies the customer journey by allowing users to:

• Book appointments directly from search results.
• Reduce friction, increasing the likelihood of conversions.

10. Local SEO Integration with Website and Citations

While GMB is powerful, its impact multiplies when combined with:

• Local citations (consistent NAP across directories like Yelp, Bing Places).
• On-page SEO (location-specific keywords, schema markup).
• Backlinks from local websites (e.g., chambers of commerce, news outlets).

Synergy Tip: Embed your GMB map on your website to reinforce location signals.

By strategically using these Google My Business tools for SEO, businesses can dominate local search results, attract more customers, and ultimately grow their revenue. Stay proactive with updates, engage with your audience, and monitor performance to stay ahead of competitors.

Staying ahead in the ever-evolving world of SEO requires keeping up with Google’s latest algorithm updates and best practices. As we step into 2024, Google continues to refine its ranking factors, emphasizing user experience, content quality, and technical excellence. This article breaks down the most critical Google SEO guidelines for 2024, helping you optimize your website effectively and sustainably.

1. Prioritize User Experience (UX) and Core Web Vitals

Google has long emphasized user experience (UX) as a ranking factor, and 2024 is no exception. The Core Web Vitals—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—remain crucial for SEO success.

• LCP (Loading Performance): Ensure your pages load within 2.5 seconds or less. Optimize images, leverage browser caching, and use a Content Delivery Network (CDN) if necessary.
• FID (Interactivity): Reduce JavaScript bloat and prioritize critical rendering to improve responsiveness.
• CLS (Visual Stability): Avoid unexpected layout shifts by specifying image dimensions and reserving space for dynamic content.

Additionally, Google now considers Interaction to Next Paint (INP), replacing FID as a Core Web Vital in March 2024. This metric measures overall responsiveness, so streamline interactions like button clicks and form submissions.

2. High-Quality, Helpful Content Is Still King

Google’s Helpful Content Update (HCU) reinforces the need for original, valuable content that satisfies user intent. In 2024, thin, AI-generated, or overly promotional content will struggle to rank.

Key strategies include:

• Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Showcase credentials, cite reputable sources, and provide in-depth analysis.
• Answer search intent directly: Structure content to match informational, navigational, commercial, or transactional queries.
• Avoid keyword stuffing: Use keywords naturally and contextually.

Google’s AI-powered Search Generative Experience (SGE) also means optimizing for conversational queries and structured data to enhance visibility in AI-generated answers.

3. Optimize for Mobile-First Indexing

Since mobile-first indexing is now the default, your site must perform flawlessly on smartphones. Key considerations:

• Responsive design: Ensure seamless adaptation across devices.
• Fast mobile load times: Compress images and minimize redirects.
• Touch-friendly elements: Buttons and links should be easily clickable.

Google’s Mobile-Friendly Test tool can help identify issues.

4. Leverage Structured Data for Rich Snippets

Schema markup enhances how Google interprets and displays your content in rich snippets, knowledge panels, and voice search results. Key schema types for 2024:

• Article (for blogs/news)
• FAQ (for common queries)
• Product (for e-commerce)
• LocalBusiness (for brick-and-mortar stores)

Proper implementation can boost click-through rates (CTR) without directly affecting rankings.

5. Secure Your Site with HTTPS

Security remains a top priority. HTTPS encryption is a ranking signal, and Chrome flags non-HTTPS sites as “Not Secure.” Ensure:

• Your SSL certificate is valid.
• All internal links use HTTPS.
• Mixed content (HTTP elements on HTTPS pages) is resolved.

6. Improve Internal Linking and Site Structure

A well-organized site helps Google crawl and index pages efficiently. Best practices:

• Use descriptive anchor text (e.g., “best SEO practices” instead of “click here”).
• Create a logical hierarchy (homepage > categories > subpages).
• Fix broken links using tools like Google Search Console.

7. Monitor Performance with Google Search Console & Analytics

Regularly track:

• Search performance (impressions, clicks, CTR).
• Indexing issues (crawl errors, manual actions).
• Core Web Vitals reports.

Adjust strategies based on data-driven insights.

8. Prepare for AI and Voice Search Optimization

With AI-generated search results and voice queries rising, optimize for:

• Natural language keywords (long-tail, question-based).
• Featured snippets (concise, direct answers).
• Local SEO (for “near me” searches).

9. Avoid Black-Hat SEO Tactics

Google penalizes:

• Keyword stuffing.
• Cloaking or sneaky redirects.
• Link schemes (buying/spammy backlinks).

Stick to white-hat techniques for sustainable growth.

By following these Google SEO guidelines for 2024, you’ll align with the latest ranking factors and improve your site’s visibility. Stay adaptable—Google’s algorithms evolve constantly, and so should your strategy.

Search Engine Optimization (SEO) is essential for improving your website’s visibility on Google. For beginners, understanding Google’s SEO guidelines is the first step toward ranking higher in search results. This article breaks down the fundamentals, offering actionable tips to align your site with Google’s best practices.

Understanding Google’s SEO Basics

Google’s algorithm prioritizes websites that deliver high-quality content, a great user experience, and technical excellence. Here’s what beginners need to focus on:

1. Quality Content

• Originality: Avoid duplicate content. Google rewards unique, valuable information.
• Relevance: Match your content to user search intent. Use tools like Google Trends or Keyword Planner to identify what your audience needs.
• Depth: Longer, well-researched articles (1,000+ words) often perform better, but avoid fluff.

1. User Experience (UX)

• Mobile-Friendliness: Over 60% of searches come from mobile devices. Use Google’s Mobile-Friendly Test to check your site.
• Page Speed: Slow-loading pages hurt rankings. Optimize images and leverage browser caching.
• Readability: Break content into short paragraphs, use subheadings (H2, H3), and bullet points for easy scanning.

1. Technical SEO

• Indexability: Ensure Google can crawl your site by submitting a sitemap via Google Search Console.
• URL Structure: Keep URLs short, descriptive, and keyword-rich (e.g., /google-seo-guidelines).
• Secure Site: Use HTTPS to encrypt data and boost trust.

Keyword Research and Optimization

Keywords are the foundation of SEO. Here’s how to use them effectively:

• Long-Tail Keywords: Target specific phrases like “best SEO practices for small businesses” instead of broad terms like “SEO tips.”
• Natural Placement: Avoid keyword stuffing. Use synonyms and variations (e.g., “Google SEO strategies” instead of repeating “SEO guidelines”).
• Meta Tags: Write compelling title tags (under 60 characters) and meta descriptions (under 160 characters) with your primary keyword.

On-Page SEO Best Practices

1. Title Tags and Headings

• Place your main keyword in the H1 tag (page title).
• Use H2 and H3 tags to structure content logically.

1. Internal Linking

• Link to related pages on your site (e.g., “Learn more about keyword research here”).
• Use descriptive anchor text instead of “click here.”

1. Image Optimization

• Compress images to reduce load time.
• Use alt text to describe images for accessibility and SEO (e.g., “Google SEO checklist infographic”).

Off-Page SEO: Building Authority

Google values websites with strong backlinks and online credibility. Beginners should:

• Guest Posting: Write for reputable blogs in your niche with a link back to your site.
• Social Signals: Share content on platforms like LinkedIn or Twitter to increase visibility.
• Local SEO (if applicable): Claim your Google My Business listing and gather reviews.

Avoiding Common SEO Mistakes

• Ignoring Analytics: Use Google Analytics and Search Console to track performance.
• Black Hat Tactics: Avoid buying links or cloaking—Google penalizes these practices.
• Neglecting Updates: Google’s algorithm changes frequently. Stay updated via Google’s Webmaster Blog.

Tools to Simplify SEO for Beginners

• Google Search Console: Monitor indexing and fix errors.
• Ahrefs or SEMrush: Analyze competitors and track keywords.
• Yoast SEO (for WordPress): Optimize content in real-time.

By following these Google SEO guidelines, beginners can build a strong foundation for organic growth. Focus on quality, relevance, and technical health, and your site will gradually climb the rankings.

Creating content that ranks well on Google requires a deep understanding of Google’s SEO guidelines. These guidelines help ensure your content is valuable, relevant, and user-friendly—qualities that search engines prioritize. In this article, we’ll explore the key principles of Google’s content SEO guidelines and how to apply them effectively.

1. Focus on High-Quality, User-Centric Content

Google’s algorithms prioritize content that serves the user’s intent. To align with Google’s SEO best practices, your content should:

• Provide original, well-researched information – Avoid duplicate or thin content.
• Address user queries comprehensively – Cover topics in-depth while maintaining clarity.
• Use natural language – Write conversationally, avoiding forced keyword stuffing.

A study by Backlinko found that longer, detailed content tends to rank higher, but only if it remains engaging and relevant.

2. Optimize for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google’s E-E-A-T framework evaluates content quality based on:

• Experience – Does the author have firsthand knowledge?
• Expertise – Is the content written by someone qualified?
• Authoritativeness – Is the website or author recognized in the field?
• Trustworthiness – Is the information accurate and reliable?

For example, medical or financial content should cite credible sources and be written by experts.

3. Keyword Research and Strategic Placement

While keywords remain essential, Google now emphasizes semantic search—understanding context rather than exact matches.

• Use tools like Google Keyword Planner or Ahrefs to find relevant terms.
• Incorporate keywords naturally in headings, meta descriptions, and body text.
• Target long-tail keywords (e.g., “best SEO practices for small businesses”) to capture specific intent.

4. Improve Readability and Structure

A well-structured article enhances both user experience (UX) and SEO performance. Follow these best practices:

• Use short paragraphs and bullet points for easy scanning.
• Break content with subheadings (H2, H3, etc.) to improve flow.
• Bold or italicize key points for emphasis (like this!).

Google’s Page Experience Update also considers Core Web Vitals, so ensure fast loading times and mobile responsiveness.

5. Leverage Internal and External Links

Linking strategically boosts SEO authority:

• Internal links guide users to related content on your site.
• External links to reputable sources (e.g., .edu or .gov sites) enhance credibility.

Avoid excessive linking—focus on relevance.

6. Optimize Meta Titles and Descriptions

Meta elements influence click-through rates (CTR). Best practices include:

• Keep titles under 60 characters to avoid truncation.
• Write compelling descriptions (under 160 characters) with a call to action.
• Include primary keywords naturally.

7. Use Multimedia for Engagement

Images, videos, and infographics improve dwell time and engagement.

• Optimize images with descriptive alt text (e.g., “SEO-checklist-infographic”).
• Compress files to maintain page speed.

8. Regularly Update and Refresh Content

Google favors fresh, updated content. Periodically:

• Add new data or insights to keep articles relevant.
• Fix broken links to maintain site health.

9. Avoid Black-Hat SEO Tactics

Google penalizes manipulative practices like:

• Keyword stuffing – Overloading content with keywords unnaturally.
• Cloaking – Showing different content to users and search engines.
• Buying backlinks – Focus on organic link-building instead.

10. Monitor Performance with Analytics

Use Google Search Console and Google Analytics to track:

• Impression and CTR data – Identify high-performing pages.
• Bounce rates – Improve underperforming content.

By following these Google SEO guidelines for content, you can create material that ranks well, engages users, and builds long-term authority. Stay updated with algorithm changes and prioritize quality—Google rewards content that truly helps searchers.

Images play a crucial role in enhancing user experience and engagement on websites. However, many webmasters overlook the importance of optimizing images for search engines. Following Google’s SEO guidelines for images ensures your visual content ranks well, drives traffic, and improves overall site performance. This article explores actionable strategies to align your images with Google’s best practices.

Why Image SEO Matters

Google’s algorithms prioritize user experience, and images contribute significantly to this. Well-optimized images can:

• Improve page load speed (a key ranking factor).
• Enhance accessibility for users with disabilities.
• Increase visibility in Google Images and organic search results.

Ignoring image optimization can lead to missed opportunities for traffic and higher bounce rates.

1. Use High-Quality, Relevant Images

Google favors original, high-resolution images that align with the page’s content. Avoid generic stock photos if possible, as unique visuals perform better. Key tips:

• Ensure clarity and relevance—images should complement the text.
• Compress images without sacrificing quality (use tools like TinyPNG or Squoosh).
• Avoid placeholder images—they add no value and slow down the page.

2. Optimize Image File Names

Before uploading, rename image files with descriptive, keyword-rich names. Instead of IMG_1234.jpg, use blue-running-shoes.jpg. This helps Google understand the image’s context.

3. Write Descriptive Alt Text

Alt text (alternative text) is critical for accessibility and SEO. It describes the image for screen readers and search engines. Best practices:

• Be concise but descriptive (e.g., “woman hiking in the Andes” instead of “hiking”).
• Include relevant keywords naturally—avoid stuffing.
• Don’t start with “Image of…”—Google already knows it’s an image.

4. Leverage Image Titles and Captions

While not as impactful as alt text, image titles and captions provide additional context:

• Titles appear when users hover over an image (e.g., title="Best DSLR Cameras 2024").
• Captions (text below images) can improve readability and engagement.

5. Choose the Right File Format

Different formats serve different purposes:

• JPEG: Best for photographs (balances quality and size).
• PNG: Ideal for graphics with transparency (logos, icons).
• WebP: Google’s recommended format for faster loading.

6. Implement Responsive Images

With mobile traffic dominating, responsive images adapt to screen sizes. Use:

• srcset attribute to serve different resolutions.
• sizes attribute to specify display dimensions.

Example:

<img src="image.jpg" srcset="image-small.jpg 480w, image-large.jpg 1080w" sizes="(max-width: 600px) 480px, 1080px" alt="responsive image example">

7. Improve Page Load Speed

Large images slow down pages, hurting rankings. Optimize by:

• Compressing images (aim for under 100KB where possible).
• Using lazy loading (loading="lazy" attribute delays off-screen images).
• Leveraging CDNs (Content Delivery Networks) for faster delivery.

8. Add Structured Data for Images

Schema markup helps Google understand image context better. Use:

• ImageObject schema for standalone images.
• Product schema for e-commerce images.

Example:

{
"@type": "ImageObject",
"contentUrl": "https://example.com/image.jpg",
"description": "A scenic mountain view at sunset."
}

9. Secure Images with HTTPS

Google prioritizes secure sites. Ensure images are served over HTTPS to avoid mixed content warnings and maintain rankings.

10. Monitor Performance in Google Search Console

Track how your images perform in search:

• Check the “Images” report in Google Search Console.
• Identify indexing issues (e.g., missing alt text).
• Analyze impressions and clicks to refine strategies.

Final Thoughts

By following these Google SEO guidelines for images, you can enhance visibility, improve user experience, and boost organic traffic. Remember, optimization is an ongoing process—regularly audit and update your images to stay ahead in search rankings.

Video content has become a cornerstone of digital marketing, with platforms like YouTube and Google prioritizing engaging, high-quality videos in search results. To ensure your videos rank well, it’s essential to follow Google’s SEO guidelines for videos. This article will explore actionable strategies to optimize your video content, helping you attract more viewers and improve your search rankings.

Why Video SEO Matters

Google processes billions of searches daily, and video results often appear in prominent positions—especially for tutorials, product reviews, and educational content. By adhering to Google’s video SEO best practices, you can:

• Increase visibility in Google Search and Google Video results.
• Drive more organic traffic to your website or YouTube channel.
• Enhance user engagement, leading to higher watch times and better rankings.

Key Google SEO Guidelines for Videos

1. Optimize Video Titles and Descriptions

Your video’s title is the first thing users and search engines see. To maximize its impact:

• Use clear, keyword-rich titles (e.g., “How to Bake a Chocolate Cake – Step-by-Step Tutorial”).
• Keep titles under 60 characters to avoid truncation in search results.
• Avoid clickbait—Google penalizes misleading titles.

The description should provide context and include relevant keywords naturally. A well-structured description might include:

• A brief summary of the video.
• Timestamps for key sections (if applicable).
• Links to related content or your website.

2. Leverage Video Metadata

Metadata helps Google understand your video’s content. Key elements include:

• Tags: Use a mix of broad and specific tags (e.g., “SEO tips,” “video marketing,” “Google ranking factors”).
• Categories: Select the most relevant category to improve discoverability.
• Thumbnails: Custom thumbnails with high contrast and readable text can boost click-through rates (CTR).

3. Focus on Video Quality and Engagement

Google prioritizes videos that keep users engaged. To improve watch time and retention:

• Start with a strong hook to capture attention within the first 10 seconds.
• Maintain high production quality (clear audio, good lighting, steady footage).
• Encourage viewer interaction (likes, comments, shares) by asking questions or prompting discussions.

4. Use Structured Data (Schema Markup)

Adding schema markup to your video helps Google display rich snippets in search results, such as:

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How to Optimize Videos for Google SEO",
"description": "Learn the best practices for ranking videos on Google.",
"thumbnailUrl": "https://example.com/thumbnail.jpg",
"uploadDate": "2023-10-01",
"duration": "PT5M30S"
}
</script>

This markup can lead to enhanced search appearances, including video thumbnails and duration in results.

5. Host Videos on a Reliable Platform

While YouTube is the most popular choice, hosting videos on your website (using a fast CDN) can also improve SEO. If you choose YouTube:

• Embed videos on your website to drive traffic and improve dwell time.
• Enable closed captions (subtitles) for accessibility and keyword indexing.

6. Promote Video Backlinks

Backlinks from authoritative sites signal to Google that your video is valuable. Strategies include:

• Sharing videos on social media (Facebook, LinkedIn, Twitter).
• Guest posting on industry blogs with embedded videos.
• Collaborating with influencers to feature your content.

7. Monitor Performance with Analytics

Track your video’s performance using:

• Google Search Console (to see search impressions and CTR).
• YouTube Analytics (for watch time, retention, and traffic sources).
• Google Analytics (to measure conversions from video views).

Adjust your strategy based on data—such as refining titles or improving retention rates.

Common Video SEO Mistakes to Avoid

• Ignoring mobile optimization (over 50% of video views come from mobile devices).
• Neglecting video transcripts, which help with accessibility and keyword indexing.
• Overstuffing keywords, which can lead to penalties.

By following these Google SEO guidelines for videos, you can enhance your content’s visibility, engagement, and overall performance in search results. Stay updated with Google’s algorithm changes and continuously refine your approach for the best outcomes.

Creating a successful blog isn’t just about great content—it’s also about ensuring your work is discoverable. Google’s SEO guidelines provide a roadmap to help your blog rank higher in search results. Whether you’re a beginner or an experienced blogger, understanding these guidelines is crucial for driving organic traffic.

In this article, we’ll break down the essential Google SEO guidelines for blogs, covering everything from content quality to technical optimizations. Let’s dive in.

1. Focus on High-Quality, User-First Content

Google’s algorithms prioritize content that delivers value to readers. Here’s how to align your blog with this principle:

• Originality: Avoid duplicate or spun content. Google rewards unique perspectives and in-depth analysis.
• Depth and Relevance: Cover topics thoroughly. A 500-word post might not suffice for competitive keywords—aim for comprehensive content.
• User Intent: Match your content to what users are searching for. For example, a “how-to” post should provide clear, actionable steps.

Pro Tip: Use tools like Google’s People Also Ask feature to identify related queries and expand your content naturally.

2. Optimize for Keywords (Without Overdoing It)

Keywords help Google understand your content, but stuffing them harms readability. Follow these best practices:

• Primary Keyword: Include it in the title, first paragraph, and headings (H1, H2).
• Secondary Keywords: Use variations to cover related topics. For example, if your primary keyword is “blog SEO,” secondary terms could include “SEO tips for bloggers” or “improve blog rankings.”
• Natural Placement: Keywords should flow seamlessly. If a phrase feels forced, rephrase it.

3. Structure Your Blog for Readability and SEO

A well-structured blog improves both user experience and SEO. Key elements include:

• Headings (H1, H2, H3): Break content into digestible sections. For example:
• H1: Google SEO Guidelines for Blogs
• H2: Focus on High-Quality, User-First Content
• H3: Originality
• Short Paragraphs: Large blocks of text deter readers. Keep paragraphs under 3-4 lines.
• Bullet Points and Lists: Enhance scannability, especially for how-to guides.

4. Improve Page Speed and Mobile-Friendliness

Google prioritizes fast, mobile-optimized sites. Key actions:

• Compress Images: Use tools like TinyPNG to reduce file sizes.
• Leverage Browser Caching: Speeds up load times for returning visitors.
• Mobile Responsiveness: Test your blog on Google’s Mobile-Friendly Test.

Did You Know? Over 60% of searches come from mobile devices—neglecting mobile optimization hurts rankings.

5. Build a Strong Internal and External Linking Strategy

Links help Google understand your blog’s authority and relevance.

• Internal Links: Connect related posts (e.g., link to your “SEO tools” article from a “blog SEO” post).
• External Links: Cite authoritative sources (e.g., linking to Google’s official guidelines). Avoid spammy or irrelevant links.

6. Use Descriptive URLs, Meta Titles, and Descriptions

• URLs: Keep them short and keyword-rich (e.g., /google-seo-guidelines-for-blogs).
• Meta Titles: Under 60 characters, include the primary keyword.
• Meta Descriptions: Summarize the post in 150-160 characters, enticing clicks.

7. Leverage Multimedia for Engagement

Text alone isn’t enough. Enhance your blog with:

• Images: Optimize alt text (e.g., alt="Google SEO guidelines infographic").
• Videos: Embed tutorials or summaries.
• Infographics: Shareable visuals boost backlinks.

8. Regularly Update and Refresh Content

Google favors fresh, up-to-date content. Revisit older posts to:

• Update statistics (e.g., “As of 2024, 90% of pages get no traffic from Google”).
• Add new insights or trends.
• Fix broken links.

9. Secure Your Blog with HTTPS

Security is a ranking factor. Ensure your blog uses HTTPS to protect user data and gain Google’s trust.

10. Monitor Performance with Google Search Console

Track your blog’s SEO health using:

• Search Analytics: Identify top-performing keywords.
• Index Coverage: Fix crawl errors.
• Core Web Vitals: Improve page experience metrics.

By following these Google SEO guidelines for blogs, you’ll enhance visibility, attract more readers, and build long-term organic growth. Keep experimenting, stay updated with algorithm changes, and always prioritize your audience’s needs.

Search Engine Optimization (SEO) is a critical component of digital marketing, and adhering to Google’s SEO guidelines ensures your website ranks higher in search results. This checklist breaks down the essential steps to align your site with Google’s best practices, helping you improve visibility, traffic, and user experience.

1. Technical SEO: The Foundation of Rankings

Mobile-First Indexing

Google prioritizes mobile-friendly websites. Ensure your site is responsive and passes the Mobile-Friendly Test.

Page Speed Optimization

Slow-loading pages hurt rankings. Use tools like Google PageSpeed Insights to identify and fix issues such as:

• Unoptimized images
• Render-blocking JavaScript
• Server response delays

Secure Website (HTTPS)

Google favors secure sites. Migrate to HTTPS if you haven’t already, as it’s a ranking factor.

Structured Data Markup

Implement schema markup to help Google understand your content better. Common schemas include:

• Article
• Product
• Local Business

2. On-Page SEO: Optimizing Content for Users and Search Engines

Keyword Research and Placement

• Use Google Keyword Planner or Ahrefs to find relevant keywords.
• Include primary keywords in:
• Title tags (under 60 characters)
• Meta descriptions (under 160 characters)
• Header tags (H1, H2, H3)
• Naturally within content (avoid keyword stuffing)

High-Quality Content

Google rewards original, valuable, and comprehensive content. Follow the EEAT principle (Experience, Expertise, Authoritativeness, Trustworthiness).

Internal Linking

Link related pages to improve navigation and distribute link equity. Use descriptive anchor text (e.g., “Learn more about on-page SEO”).

3. Off-page SEO: Building Authority

Backlink Strategy

• Focus on high-authority, relevant backlinks.
• Avoid spammy link-building (Google penalizes this).

Local SEO (For Businesses)

• Claim and optimize your Google Business Profile.
• Ensure NAP consistency (Name, Address, Phone Number) across directories.

4. User Experience (UX) Signals

Core Web Vitals

Google measures UX through:

• Largest Contentful Paint (LCP) – Load speed (under 2.5s)
• First Input Delay (FID) – Interactivity (under 100ms)
• Cumulative Layout Shift (CLS) – Visual stability (under 0.1)

Bounce Rate and Dwell Time

Engaging content keeps users on your site longer. Improve:

• Readability (short paragraphs, bullet points)
• Multimedia (images, videos, infographics)

5. Monitoring and Maintenance

Google Search Console (GSC)

• Submit your sitemap.
• Monitor indexing issues and manual penalties.

Regular Content Updates

Refresh old posts with new data and current trends to maintain relevance.

By following this Google SEO guidelines checklist, you’ll align with Google’s algorithms, enhance your site’s performance, and drive sustainable organic growth. Keep testing, optimizing, and staying updated with Google’s latest SEO recommendations.

Search Engine Optimization (SEO) is the backbone of online visibility. Whether you run a blog, an e-commerce site, or a corporate page, optimizing your website for search engines is crucial to attracting organic traffic. This guide will walk you through the essential steps to improve your website’s SEO effectively, ensuring your content ranks higher on search engine results pages (SERPs).

1. Keyword Research: The Foundation of SEO

Before diving into optimization, you need to identify the right keywords. These are the terms your target audience uses to find content like yours. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you discover high-volume, low-competition keywords.

• Focus on long-tail keywords (e.g., “best running shoes for flat feet” instead of “running shoes”). They often convert better.
• Analyze competitor keywords to see what’s working in your niche.
• Use keywords naturally in your content—avoid keyword stuffing, as it can hurt rankings.

2. On-Page SEO: Optimizing Your Content

On-page SEO involves tweaking elements on your website to make it more search-engine-friendly.

a) Title Tags and Meta Descriptions

• Title tags (e.g., <title>How to Do SEO on Your Website</title>) should include your primary keyword and be under 60 characters.
• Meta descriptions (the snippet under the title in SERPs) should be compelling and under 160 characters.

b) Header Tags (H1, H2, H3)

• Use H1 for the main title (only once per page).
• Break content into sections with H2 and H3 subheadings, incorporating secondary keywords.

c) URL Structure

• Keep URLs short, descriptive, and keyword-rich (e.g., yoursite.com/how-to-do-seo).
• Avoid numbers or symbols that make URLs messy.

d) Internal Linking

• Link to other relevant pages on your site to improve user engagement and crawlability.
• Use anchor text that describes the linked page (e.g., “Learn more about keyword research”).

3. Technical SEO: Ensuring Your Site is Crawlable

Search engines need to access and understand your site easily.

a) Mobile-Friendliness

• Google prioritizes mobile-first indexing, so ensure your site is responsive.
• Test with Google’s Mobile-Friendly Test.

b) Page Speed

• Slow-loading pages increase bounce rates. Use Google PageSpeed Insights to identify issues.
• Optimize images (compress with TinyPNG or ShortPixel).
• Enable browser caching and use a Content Delivery Network (CDN).

c) SSL Certificate (HTTPS)

• Secure sites rank higher. Install an SSL certificate to switch from HTTP to HTTPS.

d) XML Sitemap & Robots.txt

• Submit an XML sitemap to Google Search Console to help bots index your pages.
• Use robots.txt to control which pages search engines should crawl.

4. Content Optimization: Quality Over Quantity

Google rewards high-quality, relevant content.

• Write for users first, not just search engines.
• Keep content well-structured, engaging, and informative.
• Use bullet points, images, and videos to enhance readability.
• Update old posts to keep them relevant (content freshness matters).

5. Off-Page SEO: Building Authority

Off-page SEO focuses on external signals that boost your site’s credibility.

a) Backlinks

• Earn backlinks from reputable sites in your industry.
• Guest posting, collaborations, and creating shareable content (e.g., infographics) help.
• Avoid spammy link-building tactics—Google penalizes them.

b) Social Media Presence

• Share content on platforms like Facebook, LinkedIn, and Twitter to drive traffic.
• Engagement (likes, shares) indirectly influences rankings.

c) Local SEO (For Businesses)

• Claim your Google My Business listing.
• Ensure NAP (Name, Address, Phone Number) consistency across directories.

6. Monitoring & Continuous Improvement

SEO isn’t a one-time task. Track performance and adapt.

• Use Google Analytics and Search Console to monitor traffic and rankings.
• Identify high-performing pages and optimize underperforming ones.
• Stay updated with SEO trends (e.g., voice search, AI-generated content).

By following these steps, you’ll significantly improve your website’s SEO and increase organic traffic over time. Remember, SEO is a marathon, not a sprint—consistency is key.

SEO keyword research is the foundation of any successful digital marketing strategy. By identifying the right keywords, you can attract targeted traffic, improve search rankings, and ultimately grow your business. This guide will walk you through the essential steps to conduct effective keyword research, ensuring your content aligns with user intent and search engine algorithms.

1. Understand the Basics of Keyword Research

Before diving into tools and techniques, it’s crucial to grasp what keyword research entails. Keywords are the phrases users type into search engines when looking for information, products, or services. Effective keyword research involves:

• Identifying terms relevant to your niche.
• Analyzing search volume and competition.
• Understanding user intent (informational, navigational, commercial, or transactional).

For example, a blog about “best running shoes” targets users ready to buy, while “how to choose running shoes” caters to informational seekers.

2. Define Your Goals and Audience

Your keyword strategy should align with your business objectives. Ask yourself:

• Are you aiming for brand awareness, lead generation, or direct sales?
• Who is your target audience? (e.g., demographics, pain points, search habits)

Tools like Google Analytics and buyer persona templates can help refine your audience profile.

3. Brainstorm Seed Keywords

Start with seed keywords—broad terms related to your industry. For a fitness blog, examples include “weight loss,” “home workouts,” or “healthy diets.” Use these as a foundation to expand your list.

Pro tip: Analyze competitors’ websites or use Google’s autocomplete feature to discover related queries.

4. Use Keyword Research Tools

Leverage specialized tools to uncover valuable keywords. Some popular options include:

• Google Keyword Planner: Free but requires a Google Ads account. Provides search volume and competition data.
• Ahrefs, SEMrush, or Moz: Premium tools offering detailed metrics like keyword difficulty (KD) and click-through rates (CTR).
• Ubersuggest: A budget-friendly alternative with solid features.

For instance, searching “SEO tools” in Ahrefs might reveal long-tail variations like “best free SEO tools for beginners.”

5. Analyze Search Volume and Competition

Not all keywords are worth targeting. Focus on terms with:

• High search volume: Indicates demand.
• Low to moderate competition: Easier to rank for, especially for new websites.

Aim for a mix of short-tail (broad, high-competition) and long-tail (specific, lower-competition) keywords. For example, “digital marketing” is competitive, but “digital marketing courses for freelancers” may be easier to rank.

6. Assess User Intent

Google prioritizes content that matches user intent. Classify keywords into:

• Informational: “How to start a blog”
• Navigational: “Facebook login”
• Commercial: “Best CRM software 2024”
• Transactional: “Buy iPhone 15 online”

Align your content format (blog post, product page, video) with the intent to improve relevance.

7. Prioritize Long-Tail Keywords

Long-tail keywords (3+ words) often convert better because they target specific queries. Examples:

• “Affordable vegan meal delivery in NYC”
• “How to fix a leaking faucet without a plumber”

These phrases attract highly qualified traffic with clearer intent.

8. Study Competitor Keywords

Analyze competitors ranking for your target terms. Tools like SEMrush’s “Keyword Gap” feature reveal overlaps and gaps in your strategy.

For example, if a competitor ranks for “best budget laptops,” but you don’t, consider creating a more comprehensive guide.

9. Group Keywords by Topic Clusters

Organize keywords into topic clusters to build a cohesive content strategy. For example:

• Main Topic: “Email Marketing”
• Subtopics: “Email marketing tools,” “How to write a cold email,” “Email open rate benchmarks”

This approach supports SEO siloing, improving site structure and authority.

10. Track and Refine Your Strategy

SEO is dynamic. Regularly:

• Monitor rankings using Google Search Console.
• Update outdated content with fresh keywords.
• Test new keywords based on trends (e.g., Google Trends).

For instance, during the pandemic, searches for “remote work tools” surged—adapting quickly could have driven traffic.

Final Thoughts

Mastering SEO keyword research requires a blend of creativity and analytics. By following these steps—understanding intent, leveraging tools, and refining your approach—you’ll build a strategy that drives organic growth and engages your ideal audience.

Remember, the best keywords aren’t just popular; they’re relevant, achievable, and aligned with your goals. Keep testing, iterating, and staying updated with SEO trends to maintain a competitive edge.

Search Engine Optimization (SEO) is the backbone of digital visibility. Whether you’re a beginner or looking to refine your strategy, understanding how to do SEO for a website is crucial for driving organic traffic and improving rankings. This guide breaks down the process into actionable steps, ensuring your website stands out in search engine results.

1. Keyword Research: The Foundation of SEO

Keyword research is the first and most critical step in SEO. It involves identifying the terms your target audience uses to search for products, services, or information. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help uncover high-volume, low-competition keywords.

• Focus on intent: Prioritize keywords that match user intent (informational, navigational, commercial, or transactional).
• Long-tail keywords: These are longer, more specific phrases (e.g., “best running shoes for flat feet”) that often convert better.
• Competitor analysis: Study competitors’ keywords to identify gaps in your strategy.

2. On-Page SEO: Optimizing Your Content

On-page SEO ensures your website’s content is search-engine friendly. Key elements include:

• Title tags: Keep them under 60 characters and include primary keywords.
• Meta descriptions: Write compelling summaries (under 160 characters) to improve click-through rates.
• Header tags (H1, H2, H3): Structure content hierarchically for readability and SEO.
• Keyword placement: Naturally incorporate keywords in the first 100 words, headers, and body text.
• Internal linking: Link to relevant pages within your site to improve navigation and SEO.

Pro Tip: Use schema markup to help search engines understand your content better.

3. Technical SEO: Ensuring Crawlability

Technical SEO focuses on backend optimizations to enhance site performance. Key areas include:

• Site speed: Use Google PageSpeed Insights to identify and fix loading issues.
• Mobile-friendliness: Ensure your site is responsive, as Google prioritizes mobile-first indexing.
• URL structure: Keep URLs short, descriptive, and keyword-rich (e.g., /how-to-do-seo).
• XML sitemap: Submit a sitemap to Google Search Console for better indexing.
• Canonical tags: Prevent duplicate content issues by specifying the preferred URL.

4. Content Creation: Quality Over Quantity

High-quality content is the cornerstone of SEO. Follow these best practices:

• Solve user problems: Address pain points with informative, engaging content.
• Use multimedia: Incorporate images, videos, and infographics to enhance readability.
• Update regularly: Refresh old content to maintain relevance.

Example: A blog post titled “10 Proven SEO Strategies for 2024” with actionable tips will rank higher than generic advice.

5. Off-Page SEO: Building Authority

Off-page SEO involves activities outside your website to boost credibility. Key tactics include:

• Backlink building: Earn links from reputable sites through guest posting, partnerships, or creating shareable content.
• Social signals: Promote content on platforms like LinkedIn, Twitter, and Facebook to increase visibility.
• Local SEO: If applicable, optimize for local searches with Google My Business and local citations.

6. Monitoring and Analytics

SEO is an ongoing process. Use tools like Google Analytics and Search Console to track performance:

• Monitor rankings: Track keyword positions over time.
• Analyze traffic: Identify top-performing pages and optimize underperforming ones.
• Fix errors: Address crawl errors, broken links, or indexing issues promptly.

By following these steps, you’ll build a strong SEO strategy that drives sustainable growth for your website.

什么是 Google 语音搜索，它是如何工作的？

语音搜索（也称为语音搜索）是一款虚拟搜索助手，可让您通过说话而不是输入来使用 Google 搜索。您可以通过单击搜索字段中的麦克风图标在 Google 网站或应用程序上使用 Google 语音搜索。

为什么要针对 Google 语音搜索优化您的网站？

2022 年，近四分之一的美国人口使用 Google Assistant。谷歌还为Siri提供支持。除此之外，Google Assistant 返回的结果中有 80% 以上来自搜索引擎结果页面 （SERP） 上的前三名自然搜索结果。

优化网站语音搜索的 5 种方法

谷歌语音搜索的搜索引擎优化（SEO）的目标与传统的相同：出现在搜索结果的顶部，以便更多的人找到你。一个好的传统SEO策略将为你提供语音搜索成功的坚实基础。因此，您不能成为搜索查询最相关的结果之一，并期望为您的网站带来流量。你必须是最相关的结果。这里有五种方法可以使您的网站在语音搜索结果中的竞争中脱颖而出。

1.使用对话关键词

对话关键词是人类在对话中使用的长尾关键词和听起来自然的短语。由于语音搜索复制了人类交互，因此定位用户在对话中使用的词语可以让您有更好的机会匹配搜索意图。例如，如果您正在对披萨店进行文本搜索，您可以写出类似“我附近的披萨店”之类的内容。但如果你在街上问某人，你不会这样说。你很可能会问：“我附近有哪些好的披萨店？这也是您执行语音搜索的方式。要针对语音搜索优化您的网站，请考虑您的关键字如何与现实生活中的对话相适应。一个简单的方法是专注于相关的“谁”、“什么”、“何时”、“在哪里”、“为什么”和“如何”的问题，并将它们包含在你的内容中。这将帮助您直接解决人们的需求。并帮助谷歌的搜索算法为他们提供最佳结果。

2.优化你的内容

通过包含列表中的每个对话关键字并直接回答问题来优化您的内容。假设你想回答：“我怎样才能给我的狗吃药？首先，将搜索查询或类似内容作为博客文章的标题。例如，“让你的狗吃药的 X 种方法”。或者，“给狗吃药”，就像VCA动物医院在下面的结果中所做的那样。然后，优化您的页面标题。Google 使用网页标题和标题（H1、H2、H3 等）来了解您的内容。它们的描述性越强，搜索引擎就越容易理解和排名内容。如果您的标题或标题与查询一致，则 Google 会识别出您的网页与搜索者相关。与上面的例子相关，VCA Canada 使用标题：“我如何将药丸直接放入我的狗嘴里？

谷歌为人们进行语音搜索提供了第二个要点。

但请注意， Assistant 用户会听到搜索结果，而不是阅读它们，平均语音搜索答案是 29 个单词。因此，请将其用作基准。你的答案可以更长或更短，但不要让它变得不必要地冗长。请记住，谷歌正在阅读对搜索者的回复。它旨在尽可能有效地做到这一点。

另一个很好的例子是这个问题的结果，“如何让我的狗喝水？

谷歌语音搜索会阅读兽医应急小组的以下答案：

标题与问题直接相关。答案是一段。内容的直接性有助于兽医应急小组在传统 SERP 上排名为特色片段。Google Voice 还可以在桌面和移动设备上朗读它：

虽然相关的标题和简明的答案并不能保证你在搜索结果的顶部占有一席之地，但使用它们是一个很好的开始，可以增加你获得排名的机会。

专业提示：使用传统的 SEO 最佳做法，并了解 Google 的 E-E-A-T（经验、专业知识、权威性、可信度）指标，以发现更多有助于页面排名的方法。

在您的网站上包含常见问题 （FAQ） 部分是直接回答受众想知道的内容的另一种方式。常见问题解答允许您通过迎合具有不同意图的搜索查询来满足受众。创建有关您的产品和服务的常见问题解答也可以帮助您消除混淆。因为当人们查找您的产品时，您的常见问题解答答案可能只是 Google 阅读的答案。毕竟，您是自己产品最可靠的权威。

请记住，谷歌语音搜索的答案往往偏短。如果你对一个一般问题的回答比竞争对手的答案更简洁，更有可能选择它。

当 Google 抓取您的网站时，它会使用移动版本进行索引和排名。大多数使用语音搜索的人可能在移动设备上使用它。因此，您的网站必须适合移动设备，才能在 Google 语音搜索结果中表现出色。更重要的是，当谷歌抓取你的网站时，它会使用移动版本进行索引和排名。因此，您应该定期监控移动友好性。Google 提供免费工具来帮助您做到这一点。如果您为您的网站设置了 Search Console （GSC），请登录您的帐户并单击“移动可用性”。该报告会标记任何移动问题。包括语音搜索查询。

使用这些见解来解决问题并提高性能。

5. 认领您的 Google 商家资料

免费的 Google 商家资料 （GBP） 是本地 SEO 最重要的排名因素。Google 使用它在 Google 搜索和 Google 地图中向潜在客户提供本地搜索结果。

假设你经营一家披萨店，一个语音搜索用户问谷歌助理：“我附近最好的披萨店是什么？”或者“现在有哪些披萨店在营业？”谷歌从本地包中提取最相关的答案，该包是根据英镑数据填充的。

考虑 Google 语音搜索的

Google 语音搜索是数百万人使用 Google 搜索的首选方法。而且它的受欢迎程度将继续增长。因此，如果您想保持竞争力并增加网站流量，这是您不能忽视的事情。

Google 支持 RFC 3986 中定义的网址。所有被这项标准定义为预留的字符都必须采用百分比编码。非预留 ASCII 字符可以保留未编码形式。此外，非 ASCII 范围内的字符应采用 UTF-8 编码。

尽可能在网址中使用易读的字词，而非冗长的 ID 编号。

建议：在网址中使用简单、说明性字词：

https://en.wikipedia.org/wiki/Aviation

建议：在网址中使用已本地化的字词（如果适用）。

https://www.admin.com/lebensmittel/pfefferminz

建议：酌情使用 UTF-8 编码。例如，以下示例对网址中的阿拉伯语字符使用 UTF-8 编码：

https://www.admin.com/%D9%86%D8%B9%D9%86%D8%A7%D8%B9/%D8%A8%D9%82%D8%A7%D9%84%D8%A9

以下示例对网址中的中文字符使用 UTF-8 编码：