在国际贸易中，发盘函是买卖双方进行初步沟通的重要工具。它不仅是对商品或服务的正式报价，更是展示卖方专业性与诚意的体现。本文将通过一篇典型的发盘函英文范文，探讨其结构和内容要点，帮助读者更好地理解和撰写此类商务信函。
一、发盘函的基本结构
一个标准的发盘函通常包括以下几个部分：
- 标题：清晰明了地表明信件的性质，如“Offer Letter for [Product/Service]”。
- 日期与收件人信息：包括发信日期和收件人的详细联系信息。
- 引言段：简短介绍公司背景及写信目的。
- 主体部分：详细描述报价内容，包括产品规格、数量、价格条款（如FOB、CIF等）、支付条件、交货期等关键信息。
- 附加条款：可能涉及的质量标准、包装要求、保险安排等额外条件。
- 结束语：表达希望建立合作的意愿，并请求对方确认或提出疑问。
- 签名：发信人的姓名及职位，以及公司的官方印章或电子签名。
二、英文范文示例
[Your Company Logo]
Date: [Month] [Day], [Year]
[Recipient's Name]
[Recipient's Position]
[Company Name]
[Address]
[City, State, Zip Code]
[Country]
Subject: Offer Letter for High-Quality Textile Products
Dear [Recipient's Name],
I hope this message finds you well. My name is [Your Name], and I represent [Your Company], a leading manufacturer of premium textile products based in [Your City, Country]. We have been closely following the growth of your esteemed company, [Recipient's Company], and are excited about the possibility of establishing a mutually beneficial business relationship with you.
In reference to our recent discussions regarding your interest in sourcing high-quality textile materials, we are pleased to submit the following offer:
- **Product**: 100% Cotton Fabric, Grade A
- **Quantity**: 5000 meters per color (total 30,000 meters across 6 colors)
- **Price**: USD 10.50 per meter FOB Shanghai Port
- **Payment Terms**: 30% deposit upon order confirmation, balance before shipment
- **Delivery**: Within 4 weeks from receipt of deposit
- **Packaging**: Rolled on tubes, poly-packed, and securely placed in export-grade cartons
- **Quality Assurance**: Compliance with ISO 9001 standards, with pre-shipment inspection reports available
Furthermore, we can accommodate custom labeling upon request and provide free samples for quality assessment prior to bulk order placement. Please note that prices are subject to change without notice based on market fluctuations and availability.
We believe our competitive pricing, coupled with unmatched product quality and reliable service, positions us as an ideal partner for your upcoming textile needs. Should you wish to proceed or require further information, please do not hesitate to contact me directly at [Your Phone Number] or via email at [Your Email Address].
Thank you for considering our offer. We look forward to the opportunity of working together and contributing to the continued success of [Recipient's Company].
Best regards,
[Your Full Name]
[Your Job Title]
[Your Company Name]
[Your Contact Information]
三、关键点分析
- 专业性与礼貌性：范文以礼貌的语言开头和结尾，展现了专业形象。
- 明确性：报价单详细列出了产品、数量、单价、总价、支付方式等关键信息，无模糊之处。
- 吸引力：强调了产品质量、符合国际标准及额外的服务（如免费样品），增加了吸引力。
- 灵活性：提到了价格可能受市场波动影响，显示了一定的灵活性。
- 行动号召：鼓励收件人采取行动或提出问题，促进了沟通的连续性。
通过上述分析和范文示例，希望能为您在撰写发盘函时提供有益的参考。记住，清晰、准确、专业的表述是赢得客户信任的关键。